We are pleased to invite you to participate in the Workshop on Popular Culture Economics and Management that will take place on November 2 and 3, 2022. The workshop will be held at Bartolomé Calvo Library of Banco de la República (Central Bank of Colombia), located in Historic Center of Cartagena. The workshop is organized by the Escuela Universitaria de Osuna (Spain), Universidad de Sevilla (Spain), Pontificia Universidad Javeriana Cali (Colombia) and Universidad Tecnológica Bolívar (Colombia).

Popular culture contributes to the community sense of belonging and their territorial identity. The WPCEM aims to discuss contributions from academic research and, also, from the management and experience of different agents in the value chain, for the strengthening of local and popular culture rooted in the territories. Applied to a broad spectrum of sectors (intangible heritage, artistic performances and celebrations, visual arts and crafts, books and press, audio-visual and interactive media, design and creative services) and topics (economic impact studies, population participation, labour markets, digitization and technological change, intellectual property, organization and logistics, management and funding of events).

Both theoretical and empirical papers will be accepted, admitting, in this case, contributions with both quantitative and qualitative methodologies. The working languages ​​will be Spanish and English. Each paper will be allotted between 20 and 25 minutes, during which the authors will present it, followed by comments by a rapporteur and a general discussion.

This Workshop is organized by the University School of Osuna, University of Seville (Spain), Pontificia Universidad Javeriana Cali and the Universidad Tecnológica Bolívar (Comlombia)

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Set of techniques which have for object the commercial strategy and in particular the market study.